What happens to any remaining monies in the Carvel Ad Fund at the end of a fiscal year?

According to Carvel's 2025 Franchise Disclosure Document, any remaining monies in the Ad Fund at the end of a fiscal year will carry over into the next fiscal year. This means that the funds are not distributed back to Carvel or the franchisees, nor are they forfeited. Instead, they are retained and used for advertising and promotional activities in the subsequent year.

For a prospective Carvel franchisee, this is a positive aspect of the advertising fund management. It ensures that all contributions are used for their intended purpose, and any unspent funds are reinvested in future advertising efforts. This can lead to more effective and sustained marketing campaigns, benefiting all franchisees in the long run.

It's also important to note that Carvel has sole authority over the Ad Fund, including directing advertising programs, promotions, and the use of creative materials. While franchisees contribute to the fund, Carvel ultimately decides how the money is spent and allocated. Franchisees can request an annual summary of the Ad Fund expenditures to stay informed about how their contributions are being utilized.