What does Carvel define as 'Approved Products'?

According to Carvel's 2025 Franchise Disclosure Document, 'Approved Products' are defined as ice cream, frozen desserts, other food and beverage products, and related services that Carvel approves. This also includes desserts created using Carvel's proprietary, special formula mix. This definition is important as it sets the boundaries for what a franchisee is allowed to sell under the Carvel brand.

For a prospective franchisee, this means that you are restricted to selling only those products that Carvel has explicitly approved. Carvel retains the right to modify the list of approved products, and franchisees must adhere to these changes. This control allows Carvel to maintain consistency and quality across all franchise locations, which is a common practice in the franchise industry.

Carvel also authorizes only Express Shoppes to produce and sell a limited selection of Approved Products, which Carvel may modify in writing. The menu for an Express Shoppe will be determined prior to the Opening Date and may include items such as cup and cone (vanilla, chocolate, or swirl), classic sundaes (strawberry, chocolate, or caramel), thick shakes (vanilla, chocolate, or strawberry), Carvelanche products with a choice of toppings, and frozen novelty products. Franchisees need to be aware of these limitations and ensure they are comfortable with the approved product list and any potential changes to it.