Does Carvel or its affiliates have independent access to customer information collected by a franchisee?
Carvel Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. Access to Customer Information. All Customer Information that you or your thirdparty vendors collect from customers and potential customers in connection with your Franchised Business must be furnished to us at any time that we request it. In addition, we and our affiliates, through the Computer System or otherwise, have the right to independently access the Customer Information.
- C. Use of Customer Information. You must only use Customer Information to market Approved Products to customers in accordance with the policies that we may establish periodically and applicable Laws. You may not sell, transfer, or use Customer Information for any purpose other than marketing Approved Products and the Franchised Business. We and our affiliates may use Customer Information in any manner or for any purpose. You must secure from your customers, prospective customers, vendors, and others all consents and authorizations, and provide them all disclosures, that applicable Law requires to transmit Customer Information to us and our affiliates, and for us and our affiliates to use that Customer Information, in the manner that this Agreement contemplates.
Source: Item 23 — Receipts (FDD pages 100–353)
What This Means (2025 FDD)
According to Carvel's 2025 Franchise Disclosure Document, Carvel and its affiliates have the right to independently access customer information collected by franchisees. This access can be obtained through the Computer System or otherwise.
This means that Carvel can directly access data related to customers and potential customers of a franchisee's business. This data includes names, contact information, financial information, purchasing history, and market research data. Carvel can request this information from the franchisee or their third-party vendors at any time.
Carvel and its affiliates can use this customer information in any manner or for any purpose. However, franchisees are restricted to using the information only to market Approved Products in accordance with Carvel's policies and applicable laws. Franchisees are prohibited from selling, transferring, or using customer information for any other purpose than marketing Approved Products and the Franchised Business. Franchisees must also obtain all necessary consents and authorizations from customers and vendors to allow the transmission and use of customer information by Carvel and its affiliates.