According to the Carvel FDD, what is the Primary Mark associated with the Carvel franchise?

According to the 2025 Carvel FDD, the Primary Mark associated with the Carvel franchise is CARVEL®. This mark is central to the franchise agreement, as Carvel grants franchisees a non-exclusive license to operate a business using this mark and the associated System. The System includes the distinctive business format, specifications, and operating procedures developed and owned by Carvel and its affiliates.

As a Carvel franchisee, you are permitted to use the CARVEL® mark only for the Franchised Business operated at the approved location and in related advertising. The FDD specifies that franchisees must adhere to Carvel's written rules and standards for using the marks, including those in the manuals and any other publications. This ensures consistent brand representation and quality across all Carvel locations.

The franchise agreement strictly prohibits using the CARVEL® mark, or any similar designations, in unauthorized ways. This includes using the mark as part of any corporate or legal business name, with unauthorized prefixes or suffixes, in selling unauthorized products or services, or as part of any domain name or social media account without Carvel's explicit written consent. All materials displaying the marks must receive prior written approval from Carvel, which can be revoked at any time with reasonable notice. This protects Carvel's intellectual property and ensures that the brand is used appropriately and consistently by all franchisees.