For what purpose can a Carls Jr. customer use Google Data provided through Olo?

According to the 2025 Carls Jr. Franchise Disclosure Document, if a Carls Jr. customer is provided access to Google Data through Olo, they are permitted to use this data to respond to queries from end-users that are received from Google products and services. This includes communicating with specific end-users identified by Google, such as processing or delivering a food order or issuing a refund. Essentially, Carls Jr. customers can only use Google Data to assist end-users who have already placed a food order.

This arrangement is part of the Google Rails Premium (GRP) addendum to the agreement between Olo and Carls Jr., which outlines the terms for integrating Carls Jr.'s services with Google's platform. The FDD specifies that Carls Jr. retains all rights to its licensed content and brand features but has no rights to the Google Data itself. This means Carls Jr. can use the data to facilitate customer service and order fulfillment but cannot claim ownership or broader usage rights over it.

Carls Jr. is also restricted from using Google Data for other purposes, such as marketing to end-users unless those users have provided explicit consent to receive marketing emails from Carls Jr. through Google. The FDD also prohibits Carls Jr. from engaging in fraudulent activities, using automated means to collect data, providing inaccurate information, or interfering with customer reviews or the proper functioning of Google's platform. These restrictions are in place to ensure fair and ethical use of the data and to protect the interests of both Google and the end-users.

For a prospective Carls Jr. franchisee, this means that while they can leverage Google Data to improve customer service and order processing, they must adhere strictly to the guidelines provided by Olo and Google. Failure to comply with these rules could result in the termination of GRP services and potential legal repercussions. It is important for franchisees to understand these limitations and ensure their staff is properly trained on the appropriate use of Google Data.