Who owns the Content according to the Carls Jr. agreement?

Developer acknowledges and agrees that: (1) CJR owns all right, title and interest in and to the Carl's Jr. System; (2) the Carl's Jr. System include trade secrets and confidential and proprietary information and know-how that give CJR and its affiliates a competitive advantage; (3) the trade secrets and confidential and proprietary information and know-how derive independent economic value to CJR from not being generally known to and not readily ascertainable by others; (4) CJR and its affiliates have taken all measures appropriate to protect the trade secrets and the confidentiality of the proprietary information and know-how of the Carl's Jr. System; (5) all material or other information now or hereafter provided or disclosed to Developer regarding the Carl's Jr. System is disclosed in confidence; (6) Developer has no right to disclose any part of the Carl's Jr. System to anyone who is not an employee of Developer; (7) Developer will disclose to its employees only those parts of the Carl's Jr. System that an employee needs to know; (8) Developer will have a system in place to ensure that its employees keep confidential CJR's trade secrets and confidential and proprietary information, and, if requested by CJR, Developer shall obtain from those of its employees designated by CJR an executed Confidential Disclosure Agreement in the form prescribed by CJR; (9) by entering this Agreement, Developer does not acquire any ownership interest in the Carl's Jr. System; and (10) Developer's use or duplication of the Carl's Jr. System or any part of the Carl's Jr. System in any other business, or disclosure of any part of the Carl's Jr. System to others for use or duplication in any other business, would constitute an unfair method of competition, for which CJR would be entitled to all legal and equitable remedies, including injunctive relief, without posting a bond.

Source: Item 23 — RECEIPTS (FDD pages 76–364)