What conditions must a Carls Jr. franchisee meet to receive reimbursement for grand opening advertising expenditures?
Carls_Jr Franchise · 2025 FDDAnswer from 2025 FDD Document
als. Franchisee agrees that the Media Fund may be used to pay the costs of preparing and producing such associated materials and programs as CJR or its designee may determine, including video, audio and written advertising materials; sponsorship of sporting, music, charitable or similar events; administering regional and multi-regional advertising programs, including, without limitation, purchasing direct mail and other media advertising and employing advertising agencies to assist with these efforts; and supporting other advertising, promotional and marketing activities. Franchisee agrees to participate in all advertising, marketing, promotions, research and public relation
Source: Item 22 — CONTRACTS (FDD pages 75–76)
What This Means (2025 FDD)
According to the 2025 Carls Jr. Franchise Disclosure Document, a franchisee may be reimbursed for grand opening advertising expenditures under specific conditions. Carls Jr. will reimburse up to $5,000 for grand opening advertising expenses.
To qualify for this reimbursement, the advertising expenditures must be pre-approved by Carls Jr. and comply with the guidelines outlined in the relevant section of the Franchise Agreement. The grand opening advertising must occur during a specific period, starting 30 days before the restaurant's opening and continuing for 90 days after the opening. This designated time frame is referred to as the "Grand Opening Period."
To claim the reimbursement, the franchisee must submit written proof of the grand opening advertising and associated expenses to Carls Jr. This documentation must be submitted no later than 60 days after the end of the Grand Opening Period. Failure to obtain pre-approval for the advertising, non-compliance with guidelines, or late submission of documentation could result in denial of reimbursement.