In relation to Google Data accessed through Olo, what is a Carls customer permitted to use this data for?

According to Carls's 2024 Franchise Disclosure Document, any Google Data to which a customer is provided access through Olo may only be used to respond to end-user queries received from Google products and services. This includes communicating with particular end-users identified by Google, such as processing or delivering a food order or issuing a refund. Essentially, Carls franchisees can only use Google Data to assist end-users who have placed a food order.

Carls franchisees are prohibited from using Google Data for any other purpose unless it is to provide assistance or to market to end users who have placed a food order. Even then, such marketing must be done via email and only to end users who have provided Google with consent to receive marketing from the franchisee.

This policy ensures that Carls franchisees use Google Data responsibly and ethically, focusing on direct customer service and order fulfillment. It also protects end-users by limiting marketing communications to those who have explicitly agreed to receive them. This approach aligns with data privacy best practices and helps maintain customer trust in the Carls brand.