What is the maximum amount Carls will reimburse a franchisee for grand opening advertising expenditures?
Carls Franchise · 2024 FDDAnswer from 2024 FDD Document
d the geographic, market and media placement and allocation of advertising and marketing materials. Franchisee agrees that the Media Fund may be used to pay the costs of preparing and producing such associated materials and programs as CJR or its designee may determine, including video, audio and written advertising materials; sponsorship of sporting, music, charitable or similar events; administering regional and multi-regional advertising programs, including, without limitation, purchasing direct mail and other media advertising and employing advertising agencies to assist with these efforts; and supporting other advertising, promotional and marketing activities. Franchise
Source: Item 22 — CONTRACTS (FDD page 80)
What This Means (2024 FDD)
According to the 2024 Carls FDD, Carls will reimburse a franchisee up to $5,000 for grand opening advertising expenditures. This reimbursement is subject to specific conditions.
To qualify for this reimbursement, the franchisee's advertising expenditures must be pre-approved by Carls. The advertising must occur during the "Grand Opening Period," which starts 30 days before the restaurant's opening and continues for 90 days after the opening.
Furthermore, the franchisee must submit written proof of the advertising and its associated expenses to Carls no later than 60 days after the end of the Grand Opening Period. Meeting these requirements is essential for a franchisee to receive the maximum reimbursement of $5,000 from Carls for their grand opening advertising efforts.