What were the Caring Transitions' website expenses in 2022?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
| 924,955 | 543,380 | | | 1,646,345 | 631,072 | 249,497 | | | $ 4,766,706 | 2,672,587 | 2,412,806 |
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenue: | |||
| Revenue from franchise agreements | $ 7,731,280 | 6,565,467 | 5,031,029 |
| National Branding Fund revenue | 2,008,018 | 1,760,093 | 1,447,978 |
| 9,739,298 | 8,325,560 | 6,479,007 | |
| Expenses: | |||
| Advertising & marketing | 726,488 | 663,540 | 535,926 |
| Bank & payroll fees | 5,756 | 10,164 | 6,248 |
| Computer expenses | 197,874 | 156,949 | 282,073 |
| Depreciation | 48,334 | 56,596 | 46,554 |
| Dues & subscriptions | 692 | 1,627 | 1,178 |
| Employee-related expenses | 17,703 | 17,688 | 10,653 |
| Insurance | 24,161 | 14,569 | 10,052 |
| Leased employees expenses | 2,784,955 | 2,196,943 | 1,987,285 |
| Licenses | 4,418 | 4,723 | 2,122 |
| National Branding Fund expenses | 1,738,015 | 1,452,123 | 1,316,876 |
| Office & supplies | 15,916 | 14,690 | 13,923 |
| Postage | 4,327 | 4,583 | 4,990 |
| Professional fees | 321,350 | 275,662 | 297,712 |
| Rent | 118,615 | 113,918 | 108,924 |
| Repairs & maintenance | 1,221 | 680 | 190 |
| Sales related expenses | 541,980 | 559,221 | 527,523 |
| Telephone | 81,013 | 32,391 | 33,697 |
| Training & meetings | 230,038 | 165,798 | 204,102 |
| Website expenses | 146,755 | 163,931 | 2,132 |
| Total expenses | 7,009,611 | 5,905,796 | 5,392,160 |
| Income from operations | 2,729,687 | 2,419,764 | 1,086,847 |
| Other income (expense): | |||
| Interest income | 24,656 | 9,850 | 3,225 |
| Interest expense | (804) | (1,753) | (3,734) |
| Other income | 689 | 150 | 6,463 |
| State & local taxes | (33,955) | (98,937) | (75,278) |
| Total other expense | (9,414) | (90,690) | (69,324) |
| Net income | $ 2,720,273 | 2,329,074 | 1,017,523 |
| Retained earnings, beginning | 924,955 | 543,380 | 618,358 |
| Distributions | (1,70 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 49)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, the company's website expenses in 2022 were $2,132. This figure reflects the costs Caring Transitions incurred to maintain and develop its online presence during that year.
Website expenses can include a variety of costs, such as hosting fees, domain registration, website maintenance, content creation, and software updates. For a prospective franchisee, understanding these expenses is important because it provides insight into the franchisor's investment in online marketing and technology, which are crucial for attracting customers in today's digital age.
The relatively low website expenses in 2022, compared to the $163,931 in 2023 and $146,755 in 2024, could indicate a significant change in Caring Transitions' digital strategy or investments in website development and maintenance during those later years. A potential franchisee might want to inquire about the reasons for this fluctuation to better understand the company's approach to online marketing and technology.