What was the total National Branding Fund revenue for Caring Transitions in 2023?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
| 924,955 | 543,380 | | | 1,646,345 | 631,072 | 249,497 | | | $ 4,766,706 | 2,672,587 | 2,412,806 |
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenue: | |||
| Revenue from franchise agreements | $ 7,731,280 | 6,565,467 | 5,031,029 |
| National Branding Fund revenue | 2,008,018 | 1,760,093 | 1,447,978 |
| 9,739,298 | 8,325,560 | 6,479,007 | |
| Expenses: | |||
| Advertising & marketing | 726,488 | 663,540 | 535,926 |
| Bank & payroll fees | 5,756 | 10,164 | 6,248 |
| Computer expenses | 197,874 | 156,949 | 282,073 |
| Depreciation | 48,334 | 56,596 | 46,554 |
| Dues & subscriptions | 692 | 1,627 | 1,178 |
| Employee-related expenses | 17,703 | 17,688 | 10,653 |
| Insurance | 24,161 | 14,569 | 10,052 |
| Leased employees expenses | 2,784,955 | 2,196,943 | 1,987,285 |
| Licenses | 4,418 | 4,723 | 2,122 |
| National Branding Fund expenses | 1,738,015 | 1,452,123 | 1,316,876 |
| Office & supplies | 15,916 | 14,690 | 13,923 |
| Postage | 4,327 | 4,583 | 4,990 |
| Professional fees | 321,350 | 275,662 | 297,712 |
| Rent | 118,615 | 113,918 | 108,924 |
| Repairs & maintenance | 1,221 | 680 | 190 |
| Sales related expenses | 541,980 | 559,221 | 527,523 |
| Telephone | 81,013 | 32,391 | 33,697 |
| Training & meetings | 230,038 | 165,798 | 204,102 |
| Website expenses | 146,755 | 163,931 | 2,132 |
| Total expenses | 7,009,611 | 5,905,796 | 5,392,160 |
| Income from operations | 2,729,687 | 2,419,764 | 1,086,847 |
| Other income (expense): | |||
| Interest income | 24,656 | 9,850 | 3,225 |
| Interest expense | (804) | (1,753) | (3,734) |
| Other income | 689 | 150 | 6,463 |
| State & local taxes | (33,955) | (98,937) | (75,278) |
| Total other expense | (9,414) | (90,690) | (69,324) |
| Net income | $ 2,720,273 | 2,329,074 | 1,017,523 |
| Retained earnings, beginning | 924,955 | 543,380 | 618,358 |
| Distributions | (1,70 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 49)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, the National Branding Fund revenue for 2023 was $1,760,093. This fund is supported by contributions from franchisees and is specifically used for advertising and marketing efforts to promote the Caring Transitions brand, service marks, and franchisee services at the local, regional, and national levels. These funds are kept separate from the franchisor's other monies and are considered restricted cash on the balance sheets.
The National Branding Fund (NBF) is administered by Caring Transitions on behalf of its franchisees. The company acts as the principal in relation to the NBF, meaning that all contributions and expenditures, including depreciation expense, are reported on a gross basis in the statements of operations and cash flows. This provides transparency in how the funds are managed and spent.
For a prospective franchisee, understanding the revenue and expenses related to the National Branding Fund is crucial. It shows how much money is being collected for marketing purposes and how effectively those funds are being used to promote the brand and support franchisees' businesses. Reviewing these figures over several years (2022-2024) can provide insights into the fund's growth and stability. A significant portion of the expenses from the National Branding Fund are allocated to advertising and marketing, with $663,540 spent in 2023. Additionally, $1,452,123 was spent on National Branding Fund expenses in 2023.