What standards must Caring Transitions franchisee advertising conform to?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall display the Marks in the manner prescribed by Franchisor on all signs and all other advertising and promotional materials used in connection with the franchised business.
Franchisee specifically acknowledges and agrees that the word "advertising" as used in this agreement includes, but is not limited to, signs (including signs on motor vehicles and the interior and exterior of the Premises), URLs, e-mail addresses, Internet listings, banners, advertisements, or other services or links on or with the Internet, World Wide Web, Internet service providers, email services, communication providers, search engines, and similar services.
- 11.9.
Web site.
Franchisee specifically acknowledges and agrees that any Web site (as defined below) will be deemed "advertising" under this agreement, and will be subject to (among other things) Franchisor's approval under this Article 11.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–49)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, franchisees must adhere to specific standards for all advertising and promotional materials, including online presence. Any website is considered advertising and is subject to the franchisor's approval. Franchisees must display Caring Transitions' trademarks and service marks in the manner prescribed by the franchisor on all advertising and promotional materials. This includes signs, URLs, email addresses, internet listings, banners, and other online services.
Caring Transitions franchisees must obtain prior written approval from the franchisor for any domain name and the form and content of any Caring Transitions website before it is used. Franchisees cannot register domain names containing Caring Transitions' marks or relating to the franchised business. Any Caring Transitions website must link to the franchisor's website, and all other hyperlinks to third-party websites must be approved in writing by Caring Transitions. Modifications to a franchisee's website also require the franchisor's written approval.
Before establishing a Caring Transitions website, franchisees must seek legal advice to ensure compliance with all relevant legislation and regulations. Franchisees are required to indemnify Caring Transitions against any claims arising from their website. Additionally, franchisees must comply with the franchisor's terms and conditions for conducting business over the Internet, including policies regarding Buyer's Premiums on platforms like CTBids.com. Caring Transitions retains the right to set maximum or minimum Buyer's Premium amounts.
Franchisees are prohibited from participating in any online forum that disparages Caring Transitions or its system. They also need written consent from Caring Transitions before creating social media accounts related to the franchise, potentially granting the franchisor administrator rights. Furthermore, franchisees cannot redirect Internet traffic from other domain names to their Caring Transitions website without prior written consent. Caring Transitions retains the right to modify these advertising provisions as necessary for the benefit of the franchise system.