What is the nature of the supplies necessary to operate a Caring Transitions franchise?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
(2) Provide written specifications and a list of suppliers for all equipment, products, services, and supplies necessary to operate your franchise. (Franchise Agreement § 6.1). You may purchase certain marketing and promotional materials from the Caring Transitions national branding fund. See Item 8 for a more detailed explanation of the requirements for purchasing equipment and supplies.
(3) Provide you with access (via our intranet Web site) to a number of digital advertisements, layouts and images for use in various media, and a set of templates for business cards and stationery. (Franchise Agreement § 6.1).
You must have a telephone line for incoming calls from clients that must be answered by a live person or go to a central call center. The central call center line must be provided by a vendor that we have approved. You may use only this central call center number in your advertising, stationery, and business cards. All calls to the central call center will be answered by a live person and, if appropriate, will be re-routed to a second, local telephone line that you must maintain. You are required to spend at least $399 a month during your first 12 months of operation on local marketing with a designated supplier and provide us with verification of your expenditure upon request. Thereafter, you must spend at least 4% of your Gross Receipts on local marketing on an annual basis. We will provide you with access (via our intranet Web site) to a number of digital advertisements, layouts and images for use in various media, but you are free to use your own advertising material so long as we approve it first. Any advertisement that you develop for your
Although we are not required to do so by the franchise agreement, we maintain a Web site to promote our franchisees' services and the sale of our franchises and to provide contact information for Caring Transitions locations. We will provide you with an e-mail address containing our domain name, which you are required to use for all electronic communications with us and for the franchised business.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Caring Transitions's 2025 Franchise Disclosure Document, the franchisor will provide written specifications and a list of approved suppliers for all equipment, products, services, and supplies necessary to operate the franchise. Franchisees may also purchase certain marketing and promotional materials from the Caring Transitions national branding fund.
Caring Transitions also provides access to digital advertisements, layouts, and images for use in various media, as well as templates for business cards and stationery, accessible via their intranet website. Franchisees are required to have a telephone line for incoming calls that must be answered by a live person or go to a central call center approved by Caring Transitions. The franchisee must use the approved central call center number in advertising, stationery, and business cards. A second, local telephone line must also be maintained for outgoing calls.
During the first 12 months of operation, franchisees must spend at least $399 a month on local marketing with a designated supplier and provide verification of this expenditure upon request. After the first year, the franchisee must spend at least 4% of gross receipts on local marketing annually. While Caring Transitions provides access to digital advertising materials, franchisees are free to use their own advertising material as long as it is approved by the franchisor. Any advertisement developed for the franchise automatically becomes the property of Caring Transitions and may be used by them or provided to other franchisees without compensation.
Caring Transitions also maintains a website to promote franchisee services and the sale of franchises, providing contact information for Caring Transitions locations. Franchisees are provided with a Caring Transitions email address, which they are required to use for all electronic communications related to the franchise. Franchisees cannot establish their own websites or online presence using Caring Transitions' trademarks without prior written consent.