What is the nature of the digital advertisements provided by Caring Transitions?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
which any advertising may be placed. We will provide you with access (via our intranet Web site) to a number of digital advertisements, layouts and images for use in various media, but you are free to use your own advertising material so long as we approve it first. If you wish to use an advertisement that we have not provided and that has not been previously approved, you must submit it to us by email for approval. You will typically be notified whether the advertisement is acceptable within 30 days after we receive it. (Franchise Agreement §§ 11.1, 11.8). The approval of advertising will be made on a case-by-case basis using purely subjective criteria. All of your advertising in any medium must be conducted in a dignified manner, be completely accurate and truthful, conform to standards and requirements listed in the operations manual and to all applicable laws and regulations regarding consumer advertising, and contain a notice that your franchise is independently owned and operated. Any advertisement that you develop for your
franchise automatically becomes our property, and we may use it or provide it to our other franchisees for their use without compensating you. There is no advertising council composed of franchisees that advises us on advertising policies or other matters.
Advertising Cooperatives. We may establish, change, dissolve, or merge local or regional marketing and advertising cooperatives in geographical areas with two or more Caring Transitions franchises. (Franchise Agreement § 11.11). Advertising cooperatives may be established for areas covered by advertising media relevant to particular geographic markets, Metropolitan or Micropolitan Statistical Areas, our industry or industry segment, or our advertising strategies, in our discretion. If we establish an advertising cooperative in an area, each franchise within the cooperative area must join and contribute to the cooperative each month. Your cooperative contribution will not be credited toward your national branding fee.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, as part of the support they provide before a franchisee opens their business, Caring Transitions will provide access to a number of digital advertisements, layouts, and images for use in various media through their intranet website.
Beyond these provided resources, franchisees are also required to engage in local marketing efforts. During the first 12 months of operation, franchisees must spend at least $399 per month on local marketing with a designated supplier and provide verification of this expenditure if requested. Following this initial period, the requirement shifts to spending at least 4% of gross receipts on local marketing annually.
While Caring Transitions offers digital advertising resources, franchisees have the flexibility to use their own advertising materials, provided they obtain prior approval from Caring Transitions. This approval process involves submitting the advertisement via email, with a typical notification timeframe of 30 days regarding its acceptability. Caring Transitions maintains the right to use any franchisee-developed advertising for their own purposes or to provide it to other franchisees without compensation to the original franchisee. All advertising must be accurate, truthful, and conducted in a dignified manner, adhering to the standards outlined in the operations manual and all applicable laws.