What is the 'National Branding Fee' for Caring Transitions?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
l be determined as specified in the franchise agreement for that Franchise.
- 5.2 National Branding Fee. Franchisee shall pay, to the Fund established in accordance with Article 11 of this Agreement, a National Branding Fee of 2% of Franchisee's Gross Receipts for the preceding month, or $350.00 per month, whichever is greater. All Natio
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–49)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, franchisees must pay a National Branding Fee. This fee is calculated as 2% of the franchisee's Gross Receipts for the preceding month or a flat $350.00 per month, whichever amount is greater.
The National Branding Fee is payable to a fund established in accordance with Article 11 of the franchise agreement. All payments are due on or before the fifth day of each month. The purpose of this fund is to maximize public recognition and acceptance of the Caring Transitions brand for the benefit of all franchisees within the system.
Prospective franchisees should understand that this fee contributes to national advertising and promotional activities. While Caring Transitions aims to maximize brand recognition, the FDD clarifies that the franchisor is not obligated to ensure that each franchisee benefits directly or proportionally from the advertising expenditures. Additionally, the franchisor retains the right to increase the National Branding Fee at its discretion, providing franchisees with a 30-day written notice before the change takes effect.