How much did Caring Transitions spend on advertising and marketing in 2022?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
| 924,955 | 543,380 | | | 1,646,345 | 631,072 | 249,497 | | | $ 4,766,706 | 2,672,587 | 2,412,806 |
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenue: | |||
| Revenue from franchise agreements | $ 7,731,280 | 6,565,467 | 5,031,029 |
| National Branding Fund revenue | 2,008,018 | 1,760,093 | 1,447,978 |
| 9,739,298 | 8,325,560 | 6,479,007 | |
| Expenses: | |||
| Advertising & marketing | 726,488 | 663,540 | 535,926 |
| Bank & payroll fees | 5,756 | 10,164 | 6,248 |
| Computer expenses | 197,874 | 156,949 | 282,073 |
| Depreciation | 48,334 | 56,596 | 46,554 |
| Dues & subscriptions | 692 | 1,627 | 1,178 |
| Employee-related expenses | 17,703 | 17,688 | 10,653 |
| Insurance | 24,161 | 14,569 | 10,052 |
| Leased employees expenses | 2,784,955 | 2,196,943 | 1,987,285 |
| Licenses | 4,418 | 4,723 | 2,122 |
| National Branding Fund expenses | 1,738,015 | 1,452,123 | 1,316,876 |
| Office & supplies | 15,916 | 14,690 | 13,923 |
| Postage | 4,327 | 4,583 | 4,990 |
| Professional fees | 321,350 | 275,662 | 297,712 |
| Rent | 118,615 | 113,918 | 108,924 |
| Repairs & maintenance | 1,221 | 680 | 190 |
| Sales related expenses | 541,980 | 559,221 | 527,523 |
| Telephone | 81,013 | 32,391 | 33,697 |
| Training & meetings | 230,038 | 165,798 | 204,102 |
| Website expenses | 146,755 | 163,931 | 2,132 |
| Total expenses | 7,009,611 | 5,905,796 | 5,392,160 |
| Income from operations | 2,729,687 | 2,419,764 | 1,086,847 |
| Other income (expense): | |||
| Interest income | 24,656 | 9,850 | 3,225 |
| Interest expense | (804) | (1,753) | (3,734) |
| Other income | 689 | 150 | 6,463 |
| State & local taxes | (33,955) | (98,937) | (75,278) |
| Total other expense | (9,414) | (90,690) | (69,324) |
| Net income | $ 2,720,273 | 2,329,074 | 1,017,523 |
| Retained earnings, beginning | 924,955 | 543,380 | 618,358 |
| Distributions | (1,70 |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 49)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, the company's expenses for advertising and marketing in 2022 totaled $535,926. This figure reflects the brand's investment in promoting its services and supporting its franchisees through various marketing channels.
Analyzing the trend, Caring Transitions' advertising and marketing expenses have increased over the three-year period documented in the FDD. Specifically, these expenses grew from $535,926 in 2022 to $663,540 in 2023, and further to $726,488 in 2024. This increase suggests a growing emphasis on marketing efforts to expand brand awareness and drive business growth.
For a prospective franchisee, understanding these figures is crucial as it provides insight into the franchisor's commitment to marketing and advertising. A higher investment in these areas can translate to greater brand recognition and customer leads for individual franchisees. It's also important to consider how these marketing efforts are distributed and whether they include national campaigns, regional support, or local advertising assistance.