Can Caring Transitions establish regional advertising funds?
Caring_Transitions Franchise · 2025 FDDAnswer from 2025 FDD Document
at all times.
ARTICLE 11
ADVERTISING
11.1. Control of Advertising. Recognizing the value of advertising and the importance of consistency of advertising and promotion to the furtherance of the goodwill and public image of the System and the Marks, the parties agree that Franchisor shall conduct, determine, maintain, and administer all national and regional advertising funds that are or may hereafter be established pursuant to Article 11 of this
agreement, and shall have sole discretion over the concepts, materials, media, type, nature, scope, frequency, place, form, copy, layout and content of all national, regional, and local advertising.
- 11.2. National Branding Fee. As required in Section 5.2, Franchisee shall contribute a National Branding Fee to a national advertising fund established by Franchisor pursuant to Section 11.3 below. Franchisor shall, for each of its company-owned locations (if any), pay National Branding Fees on the same basis as other franchisees within the System.
- 11.3. Administration of Funds. Franchisor may establish one or more regional advertising funds and designate any geographical area as a region for establishing regional advertising funds, and/or a national advertising fund (the "Funds"), which shall be maintained and administered as follows:
- (a) The Funds are intended to maximize general public recognition and acceptance of the Marks for the benefit of all franchises within the System or within a region, as the case may be.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–49)
What This Means (2025 FDD)
According to Caring Transitions' 2025 Franchise Disclosure Document, Caring Transitions has the ability to establish regional advertising funds. Specifically, Caring Transitions may establish one or more regional advertising funds and designate any geographical area as a region for establishing these funds. These funds, along with a national advertising fund, are referred to as "the Funds."
The purpose of these Funds is to maximize public recognition and acceptance of the Caring Transitions brand for the benefit of all franchises within the system or a specific region. The franchisor has sole discretion over all aspects of national, regional, and local advertising, including the concepts, materials, media, type, scope, and content.
Caring Transitions may also designate geographical areas with at least two Caring Transitions franchises to establish local or regional marketing and advertising cooperatives. If required by Caring Transitions, franchisees must take steps to participate in these cooperatives. Franchisees are not required to be members of more than one cooperative.