What does the term "Proprietary Marks" refer to in the Caring Senior Service Franchise Agreement?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
When used in this Agreement, "Proprietary Marks" mean the "Caring Senior Service" name, trademark and service marks which are used now or in the future to identify Businesses or Approved Services and to distinguish it from that of any other business, and the trademarks, service marks, trade names, logos and commercial symbols as may be designated by us from time to time for use in connection with the System.
Source: Item 23 — RECEIPTS (FDD pages 53–204)
What This Means (2025 FDD)
According to the 2025 Caring Senior Service Franchise Disclosure Document, the term "Proprietary Marks" encompasses the "Caring Senior Service" name, trademarks, and service marks. These marks are currently used or may be used in the future to identify Caring Senior Service businesses or approved services. They serve to distinguish Caring Senior Service from other businesses.
Proprietary Marks also include the trademarks, service marks, trade names, logos, and commercial symbols that Caring Senior Service designates for use in connection with its system. These marks are essential for franchisees as they are licensed to use them in the operation of their business, but only at the location specified in their agreement.
Caring Senior Service retains ownership of all Proprietary Marks, goodwill, and trade secrets. Franchisees are not allowed to register or attempt to register the Proprietary Marks or assert any rights to them beyond what is specifically granted in the franchise agreement. Franchisees must adhere to Caring Senior Service's guidelines regarding the use of these marks, ensuring consistency and protection of the brand's image.