What promotional activities are Caring Senior Service franchisees prohibited from engaging in?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
You may sell the Approved Services and Products to clients who live within your Territory. You may not engage in any promotional activities or sell any products or services, whether directly or indirectly, through or on the Internet, the World Wide Web, or any other similar proprietary or common carrier electronic delivery system (collectively, the "Electronic Media"); through catalogs or other mail order devices sent or directed to clients or prospective clients located anywhere; or by telecopy or other telephonic or electronic communications, including toll-free numbers, directed to or received from clients or prospective clients located anywhere. While you may place advertisements in printed media and on television and radio that are targeted to clients and prospective clients located within your Territory, you will not be deemed to be in violation of the Franchise Agreement if those advertisements, because of the natural circulation of the printed media or reach of television and radio, are viewed by prospective clients outside of your Territory.
Source: Item 12 — TERRITORY (FDD pages 33–35)
What This Means (2025 FDD)
According to Caring Senior Service's 2025 Franchise Disclosure Document, franchisees face specific restrictions on promotional activities. A franchisee cannot engage in promotional activities or sell products/services directly or indirectly through the Internet, the World Wide Web, or similar electronic delivery systems. This restriction also applies to catalogs or other mail order devices sent to prospective clients, as well as telecopy or other telephonic or electronic communications directed to clients or prospective clients, regardless of their location.
While Caring Senior Service franchisees are limited in their online and direct marketing efforts, they are permitted to place advertisements in printed media, television, and radio. These advertisements should target clients within their designated territory. However, the FDD acknowledges that these advertisements may reach prospective clients outside the territory due to the natural circulation of the media. This incidental exposure does not constitute a violation of the Franchise Agreement.
These restrictions are designed to protect the integrity of the Caring Senior Service brand and prevent franchisees from encroaching on each other's territories through widespread, untargeted marketing. It is important for prospective franchisees to understand these limitations and develop marketing strategies that comply with the Franchise Agreement, focusing on local, targeted approaches within their territory.