Can Caring Senior Service manage internet advertising campaigns on behalf of a franchisee?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
- (a) we shall have the right, but not the obligation, to establish and maintain a Website, which may, without limitation, promote the Proprietary Marks, Caring Senior Service Businesses and any or all of the products offered at Caring Senior Service Businesses, the franchising of Caring Senior Service Businesses, and/or the System. We shall have the sole right to control all aspects of the Website, including without limitation its design, content, functionality, links to the websites of third parties, legal notices, and policies and terms of usage; we shall also have the right to discontinue operation of the Website.
- (b) we shall have the right, but not the obligation, to designate one or more web page(s) to describe you and/or your Franchised Business, with such web page(s) to be located within our Website. You shall comply with our policies with respect to the creation, maintenance and content of any such web pages; and we shall have the right to refuse to post and/or discontinue posting any content and/or the operation of any web page.
- (c) you shall not establish a separate Website related to the Proprietary Marks or the System without our prior written approval (which we shall not be obligated to provide). If approved to establish a Website, you shall comply with our policies, standards and specifications with respect to the creation, maintenance and content of any such Website. You specifically acknowledge and agree that any Website owned or maintained by you or for your benefit shall be deemed "advertising" under this Agreement, and will be subject to (among other things) our approval under Section 6.3 above.
- (d) we shall have the right to modify the provisions of this Section 6.6 relating to Websites as we shall solely determine is necessary or appropriate.
- (e) You may not use the Proprietary Marks or any part or derivative thereof or any of our copyrighted works on any Website, except as expressly permitted in writing. Without limiting the
Source: Item 23 — RECEIPTS (FDD pages 53–204)
What This Means (2025 FDD)
According to Caring Senior Service's 2025 Franchise Disclosure Document, Caring Senior Service has the right, but not the obligation, to establish and maintain a website to promote the Caring Senior Service brand and franchise system. Caring Senior Service retains sole control over all aspects of the website, including design, content, and functionality. They also have the right to designate webpages to describe a franchisee's business. However, Caring Senior Service has the right to refuse to post or discontinue any content or webpage.
As a Caring Senior Service franchisee, you cannot establish a separate website related to the Caring Senior Service brand or system without prior written approval from Caring Senior Service. If you are approved to establish a website, you must comply with Caring Senior Service's policies, standards, and specifications. Any website owned or maintained by you will be considered advertising and is subject to Caring Senior Service's approval.
Furthermore, as a franchisee, you cannot use Caring Senior Service's proprietary marks or copyrighted works on any website, unless expressly permitted in writing by Caring Senior Service. This includes not using the proprietary marks as part of any URL, domain name, or username on any website. This policy ensures that Caring Senior Service maintains control over its brand and online presence, while franchisees must adhere to the franchisor's guidelines for any online activities.