What is included in the term 'alternative distribution channels' for Caring Senior Service?

According to Caring Senior Service's 2025 Franchise Disclosure Document, the term "alternative distribution channels" includes the Internet, catalog sales, telemarketing, or other direct marketing sales. This definition is important for prospective franchisees to understand because Caring Senior Service and its affiliates retain the right to sell services and products through these channels, even within a franchisee's territory.

This means that while a franchisee is granted a specific territory, Caring Senior Service can still operate and grant rights to others to operate Caring Senior Service businesses outside of the franchisee's territory. Additionally, Caring Senior Service can sell similar services and products through alternative distribution channels, potentially creating competition within the franchisee's own territory.

The franchisee is restricted from engaging in promotional activities or sales through the Internet, catalogs, or telemarketing directed to clients located anywhere. However, franchisees can place advertisements in printed media, television, and radio targeted to clients within their territory, even if those advertisements reach prospective clients outside of their territory due to the natural circulation or reach of those media. If Caring Senior Service engages in electronic commerce and receives requests for services within a franchisee's territory, the franchisee will be offered the request first. If the franchisee declines or is unable to fulfill the request, Caring Senior Service or a designated third party may fulfill the order without compensating the franchisee.