If a Caring Senior Service franchisee is approved to establish a website, what must they comply with?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) you shall not establish a separate Website related to the Proprietary Marks or the System without our prior written approval (which we shall not be obligated to provide). If approved to establish a Website, you shall comply with our policies, standards and specifications with respect to the creation, maintenance and content of any such Website. You specifically acknowledge and agree that any Website owned or maintained by you or for your benefit shall be deemed "advertising" under this Agreement, and will be subject to (among other things) our approval under Section 6.3 above.
- (d) we shall have the right to modify the provisions of this Section 6.6 relating to Websites as we shall solely determine is necessary or appropriate.
- (e) You may not use the Proprietary Marks or any part or derivative thereof or any of our copyrighted works on any Website, except as expressly permitted in writing. Without limiting the
Source: Item 23 — RECEIPTS (FDD pages 53–204)
What This Means (2025 FDD)
According to Caring Senior Service's 2025 Franchise Disclosure Document, a franchisee must adhere to specific guidelines if they receive approval to establish a website. The franchisee must comply with Caring Senior Service's policies, standards, and specifications regarding the website's creation, maintenance, and content.
Furthermore, Caring Senior Service considers any website owned or maintained by the franchisee as advertising. Therefore, it is subject to Caring Senior Service's approval process as outlined in Section 6.3 of the agreement. This means that the franchisee needs to get approval on the website's content and design, ensuring it aligns with the brand's standards.
It is important to note that a Caring Senior Service franchisee cannot use the company's proprietary marks or copyrighted works on any website without express written permission. This restriction ensures brand consistency and protects Caring Senior Service's intellectual property. The franchisor also retains the right to modify the website-related provisions of the franchise agreement as they deem necessary or appropriate.