What happens to the advertising materials submitted to Caring Senior Service for review?

According to the 2025 FDD, Caring Senior Service maintains strict control over its brand and advertising. Franchisees must get approval from Caring Senior Service before using any advertising materials that feature the company's proprietary marks. This includes signs, memos, stationery, business cards, and other promotional items.

The FDD states that Caring Senior Service reserves the right to approve all advertising materials and supplies that use their proprietary marks. Franchisees must adhere to the guidelines outlined in the franchise agreement and the Confidential Operations Manual, ensuring that all advertising, publicity, and point-of-sale materials align with Caring Senior Service's standards.

This approval process ensures uniformity and quality control across all Caring Senior Service franchises, protecting the brand's reputation and goodwill. Franchisees need to plan ahead and submit materials in advance to allow time for review and potential revisions.

Caring Senior Service also dictates that only approved signs or advertising media can be displayed at the business premises or elsewhere. These signs must be purchased from approved suppliers, further ensuring brand consistency. Upon termination of the franchise agreement, these signs become the property of Caring Senior Service and must be removed and delivered as directed by the company.