What is the Caring Senior Service franchisee required to list on their checks?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
rietary Marks
In order to develop and maintain high uniform standards of quality and service and to protect our reputation and goodwill, you shall do business and advertising using only the Proprietary Marks designated by us. You shall not do business or advertise using any other name. You are not authorized to and shall not use the phrase "Caring Senior Service", or any portion of the phrase, by itself, or as a part of the legal name of any corporation, partnership, proprietorship or other business entity to which you are associated, or with a bank account, trade account or in any legal or financial connection.
10.10 Inspection
In order to preserve the validity and integrity of the Proprietary Marks, and to assure that you are properly employing them in the operation of your Business, we and our agents shall have the right at all reasonable times to inspect your Business and operations. You shall cooperate with and assist our representative(s) in such inspection.
10.11 Copyright and Trademark Symbols
You shall be required to affix the ©, ®, ™ or SM symbol, as required by us, upon all advertising, publicity, signs, decorations, furnishings, equipment or other printed or graphic material employing the words "Caring Senior Service" or any other of the Proprietary Marks, whether presently existing or developed in the future.
Source: Item 23 — RECEIPTS (FDD pages 53–204)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Caring Senior Service franchisees are required to use only the Proprietary Marks designated by the franchisor for business and advertising. The franchisee cannot use any other name. The franchisee is specifically prohibited from using the phrase "Caring Senior Service", or any part of it, as part of the legal name of any business entity they are associated with, or with any bank account, trade account, or in any legal or financial connection.
This requirement ensures that all Caring Senior Service franchises maintain a consistent brand identity and quality standard. By restricting the use of the "Caring Senior Service" name, the franchisor aims to protect its reputation and goodwill. This also prevents franchisees from creating confusion or misrepresenting their affiliation with the Caring Senior Service brand.
Furthermore, Caring Senior Service franchisees must affix the appropriate copyright and trademark symbols (©, ®, ™, or SM) on all advertising, publicity, signs, and other printed materials that use the "Caring Senior Service" name or any other Proprietary Marks. This is to ensure that the trademarks are legally protected and that the brand's intellectual property rights are enforced. The franchisor and its agents have the right to inspect the franchisee's business and operations to ensure compliance with these branding requirements.
In the event of a claim of prior use of the "Caring Senior Service" name in the franchisee's area, the franchisee must use other Proprietary Marks as directed by the franchisor to avoid conflict. This demonstrates the franchisor's commitment to protecting its brand and resolving any potential trademark disputes. Overall, these regulations are in place to maintain uniformity and protect the Caring Senior Service brand across all franchise locations.