Is a Caring Senior Service franchisee allowed to use the Proprietary Marks on any website?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
any web page.
- (c) you shall not establish a separate Website related to the Proprietary Marks or the System without our prior written approval (which we shall not be obligated to provide). If approved to establish a Website, you shall comply with our policies, standards and specifications with respect to the creation, maintenance and content of any such Website. You specifically acknowledge and agree that any Website owned or maintained by you or for your benefit shall be deemed "advertising" under this Agreement, and will be subject to (among other things) our approval under Section 6.3 above.
- (d) we shall have the right to modify the provisions of this Section 6.6 relating to Websites as we shall solely determine is necessary or appropriate.
- (e) You may not use the Proprietary Marks or any part or derivative thereof or any of our copyrighted works on any Website, except as expressly permitted in writing. Without limiting the
generality of the foregoing, you may not use the Proprietary Marks or any part or derivative of the Proprietary Marks as part of any URL or domain name, and may not register as part of any user name on any website (including commercial, gaming, video sharing, user review, and social networking websites), or as part of any unauthorized email address.
Source: Item 23 — RECEIPTS (FDD pages 53–204)
What This Means (2025 FDD)
According to Caring Senior Service's 2025 Franchise Disclosure Document, franchisees are restricted in their use of the Proprietary Marks on websites. While Caring Senior Service retains the right to establish and maintain a website to promote the Proprietary Marks and Caring Senior Service businesses, franchisees are generally prohibited from creating their own separate websites related to the Proprietary Marks or System without prior written approval from Caring Senior Service. Even with approval, franchisees must adhere to Caring Senior Service's policies, standards, and specifications regarding the website's creation, maintenance, and content. Any website owned or maintained by a franchisee is considered advertising and is subject to Caring Senior Service's approval.
Specifically, franchisees cannot use the Proprietary Marks or any derivative thereof on any website unless expressly permitted in writing by Caring Senior Service. This restriction extends to using the Proprietary Marks as part of a URL or domain name, as a username on any website, or as part of any unauthorized email address. Franchisees are also prohibited from displaying Caring Senior Service's copyrighted works, including the design portion of the Proprietary Marks, or any collateral merchandise identified by the Proprietary Marks on any website.
These stipulations ensure that Caring Senior Service maintains control over its brand and online presence. A prospective franchisee should be aware that they will likely not have full autonomy over their online marketing efforts and must seek approval and adhere to Caring Senior Service's guidelines for any website activities. This could impact a franchisee's ability to independently promote their business online and requires careful consideration of the franchisor's marketing strategies and support.