Who bears the expense of promotionally displaying Caring Senior Service advertising signs?
Caring_Senior_Service Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) at your own expense, promotionally display in and upon the Premises "Caring Senior Service" advertising signs of such nature, form, color, number, location, size and containing such material as we shall direct or approve in writing.
Only signs or advertising media approved by us shall be displayed by you in or upon the Business Premises or elsewhere.
All signs must be purchased from suppliers approved by us.
You shall install and maintain such signs at your own expense for the period that such signs remain in your possession.
Source: Item 23 — RECEIPTS (FDD pages 53–204)
What This Means (2025 FDD)
According to Caring Senior Service's 2025 Franchise Disclosure Document, the franchisee is responsible for the expenses associated with promotionally displaying Caring Senior Service advertising signs. The franchisee must display these signs at their own expense within their business premises.
The specific nature, form, color, number, location, size, and content of these signs must align with the directions or written approval from Caring Senior Service. Furthermore, franchisees are required to purchase all signs from suppliers that Caring Senior Service has approved.
This requirement ensures that all Caring Senior Service locations maintain a consistent brand image and adhere to the franchisor's standards. The franchisee's responsibility for these costs is a standard practice in franchising, where franchisees typically bear the expenses of local advertising and promotional materials to promote their individual locations while adhering to the franchisor's brand guidelines.