Does Care Plus Medical UCC specify any social media policy that franchisees must adhere to?
Care_Plus_Medical_Ucc Franchise · 2024 FDDAnswer from 2024 FDD Document
uctions from Care Plus Medical UCC or the vendor, supplier, or manufacturer of such item with respect to such item, including without limitation the recall, repair, and/or replacement of such item.
ARTICLE 9. MARKETING
9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Care Plus Medical UCC. Care Plus Medical UCC may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public
relations, include any social media policy that Care Plus Medical UCC may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Care Plus Medical UCC.
Source: Item 22 — CONTRACTS (FDD page 41)
What This Means (2024 FDD)
According to Care Plus Medical UCC's 2024 Franchise Disclosure Document, franchisees must adhere to any System Standards regarding marketing, advertising, and public relations, which includes social media policy. Care Plus Medical UCC has the option to manage all social media accounts for the System or allow franchisees to operate their own accounts. However, all marketing, advertising, and public relations activities, including social media, require prior approval from Care Plus Medical UCC.
This means that a Care Plus Medical UCC franchisee's social media activities are subject to the franchisor's oversight and control. Franchisees cannot independently create or implement social media campaigns without approval. This ensures brand consistency and compliance with Care Plus Medical UCC's marketing strategies.
The franchisor also retains the right to use any marketing materials developed by the franchisee, granting Care Plus Medical UCC an unlimited, perpetual, royalty-free license for such materials. This allows Care Plus Medical UCC to leverage successful franchisee-led marketing initiatives across the entire franchise system. Franchisees must stay informed about and compliant with Care Plus Medical UCC's evolving System Standards for marketing and advertising.