What is the purpose of the Marketing Fund administered by Care Plus Medical Ucc?
Care_Plus_Medical_Ucc Franchise · 2024 FDDAnswer from 2024 FDD Document
ction 5.5)
Advertising
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Advertising council. We do not have an advertising council composed of franchisees. The franchise agreement does not give us the power to form an advertising council.
Local or Regional Advertising Cooperatives. We do not currently have any local or regional advertising cooperatives. We have the right to require you to participate in a local or regional advertising cooperative.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–28)
What This Means (2024 FDD)
According to Care Plus Medical Ucc's 2024 Franchise Disclosure Document, the Marketing Fund is used for marketing and related costs. Care Plus Medical Ucc states that media coverage is primarily local and that they use outside vendors and consultants to produce advertising. Franchisees are required to contribute 1% of gross sales per week to the Marketing Fund, although Care Plus Medical Ucc retains the right to have other franchisees contribute a different amount or at a different rate.
Care Plus Medical Ucc maintains a brand website, which may be paid for by the Marketing Fund, and will include the franchisee's business information and telephone number. The FDD specifies that no money from the Marketing Fund is spent principally to solicit new franchise sales. Care Plus Medical Ucc will prepare an unaudited annual financial statement of the Marketing Fund within 120 days of the close of their fiscal year and will provide the financial statement to franchisees upon request.
Because Care Plus Medical Ucc is a new franchisor, they did not spend any money from the Marketing Fund in their most recently concluded fiscal year. If less than all marketing funds are spent in the fiscal year in which they accrue, the money will remain in the Marketing Fund to be spent in the next year. It's important to note that outlets owned by Care Plus Medical Ucc are not obligated to contribute to the Marketing Fund.