Does Care Plus Medical UCC have to operate social media accounts on behalf of the System?
Care_Plus_Medical_Ucc Franchise · 2024 FDDAnswer from 2024 FDD Document
9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Care Plus Medical UCC. Care Plus Medical UCC may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public
Source: Item 22 — CONTRACTS (FDD page 41)
What This Means (2024 FDD)
According to Care Plus Medical UCC's 2024 Franchise Disclosure Document, Care Plus Medical UCC has the option, but not the obligation, to manage social media accounts for the entire Care Plus Medical system. Alternatively, Care Plus Medical UCC may allow individual franchisees to operate their own social media accounts.
However, franchisees must get approval from Care Plus Medical UCC before undertaking any marketing, advertising, or public relations activities, including those on social media. Franchisees must also adhere to any System Standards that Care Plus Medical UCC sets regarding marketing, advertising, and public relations.
This means that while Care Plus Medical UCC might handle social media at the system level, franchisees need to ensure their own marketing efforts comply with Care Plus Medical UCC's guidelines and receive prior approval. This ensures brand consistency and adherence to Care Plus Medical UCC's marketing strategies.