Can a Care Plus Medical Ucc franchisee sell approved goods or services online?
Care_Plus_Medical_Ucc Franchise · 2024 FDDAnswer from 2024 FDD Document
C or the vendor, supplier, or manufacturer of such item with respect to such item, including without limitation the recall, repair, and/or replacement of such item.
ARTICLE 9. MARKETING
9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Care Plus Medical UCC. Care Plus Medical UCC may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 33)
What This Means (2024 FDD)
According to Care Plus Medical Ucc's 2024 Franchise Disclosure Document, franchisees must have approval from Care Plus Medical Ucc for any marketing, advertising, or public relations activities, including websites and online advertising. However, Care Plus Medical Ucc retains the right to sell and license others to sell products and services in the franchisee's territory through channels of distribution, including the internet, other than Care Plus Medical Ucc outlets.
This means that while a franchisee needs approval for their own online sales and marketing efforts, Care Plus Medical Ucc can independently engage in online sales within the franchisee's territory through other channels. The franchisee's ability to conduct online sales of approved goods or services is subject to the franchisor's approval, giving Care Plus Medical Ucc control over the brand's online presence and marketing strategies.
This policy allows Care Plus Medical Ucc to manage the brand's overall online strategy and presence, potentially competing with its own franchisees through alternative online channels. A prospective franchisee should discuss with Care Plus Medical Ucc the specific conditions and limitations regarding online sales and marketing activities to fully understand the potential for online business development and competition within their territory.