Who bears the expense when a Care Plus Medical Ucc franchisee must comply with a change to the Marks?

According to Care Plus Medical Ucc's 2024 Franchise Disclosure Document, the franchisee is responsible for the expenses incurred when complying with changes to the Marks. Care Plus Medical Ucc retains the right to add, modify, or discontinue any Marks used within the franchise system.

This means that if Care Plus Medical Ucc decides to update its logos, trade names, or service marks, franchisees must implement these changes at their own cost. These costs could include updating signage, marketing materials, and other branded items to reflect the new Marks.

For a prospective franchisee, this highlights the importance of budgeting for potential rebranding expenses throughout the term of the franchise agreement. While the FDD stipulates that franchisees must comply within a 'reasonable time' after Care Plus Medical Ucc makes such changes, the financial burden falls on the franchisee.