Under what conditions can a Card My Yard franchisee use the Internet to advertise?

According to Card My Yard's 2025 Franchise Disclosure Document, a franchisee's ability to use the internet for advertising is limited. Specifically, franchisees are only permitted to advertise on Card My Yard's website. This internet advertising must also be expressly permitted under, and in compliance with, the Franchise Agreement.

This restriction means that franchisees cannot independently use other online platforms or websites to promote their Card My Yard business unless explicitly allowed by the franchise agreement. This is a common practice in franchising, as franchisors often want to maintain brand consistency and control over marketing efforts.

Prospective franchisees should carefully review the Franchise Agreement to understand the specific terms and conditions related to internet advertising. It is important to clarify what is "expressly permitted" to avoid any potential breaches of the agreement. Franchisees should also inquire about any opportunities for online advertising beyond the franchisor's website, and what the requirements are for such advertising.