What was the total value of Card My Yard's intangible assets, net, in 2024?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
c cash payments. During the year ended December 31, 2024,the Company received cash paymentstotaling $4,950,000 and the remaining receivable amount of $820,000 is due in September 2025.
The Company determined that since this settlement was related to the acquisition of Packouts, the settlement of amount would be treated as a reduction in the related purchase price and the acquired assets.
3. Goodwill and Intangible Assets
Goodwill and intangible assets consist of the following as of December
Source: Item 23 — RECEIPTS (FDD pages 84–259)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, the company's intangible assets, net, totaled $98,235,306 in 2024. This figure represents the value of intangible assets like the trade name, franchise agreements, and goodwill, less accumulated amortization. In 2023, the intangible assets, net, amounted to $116,543,252.
Intangible assets are non-physical assets that can provide long-term value to a company. For Card My Yard, these primarily consist of the brand's trade name, the franchise agreements it holds with franchisees, and goodwill, which represents the value of the company's reputation and customer relationships. These assets are subject to amortization, which is the process of gradually writing off their value over their useful life.
The difference between the total intangible assets and accumulated amortization provides the net value. For a prospective franchisee, understanding the value and composition of these intangible assets is crucial. It reflects the strength and recognition of the Card My Yard brand, which can significantly impact the franchisee's ability to attract customers and build a successful business. The decrease in intangible assets, net, from 2023 to 2024 could be due to increased amortization or other factors affecting the valuation of these assets.
It is important for potential franchisees to further investigate the components of these intangible assets and the methods used to determine their value. Understanding the factors that contribute to goodwill and the terms of the franchise agreements can provide valuable insights into the long-term potential and stability of a Card My Yard franchise.