What is the 'System' that Card My Yard franchisees are granted the right to use and license?

According to Card My Yard's 2025 Franchise Disclosure Document, franchisees are granted the right to use and license a specific 'System' for establishing and operating their Card My Yard businesses. This System is identified by certain marks, most notably the "Card My Yard" trademark.

The System also encompasses confidential information that provides economic advantages to both Card My Yard and its licensed users. This confidential information is considered valuable, and franchisees must ensure its protection by requiring employees or associates to sign a written agreement that restricts its use, access, and dissemination. This agreement also protects the System against unfair competition.

Furthermore, Card My Yard maintains control over the Internet website associated with the System, dictating its timing, design, content, and continuation. Franchisees may be required to contribute information to the website, subject to Card My Yard's approval. Card My Yard also reserves the right to develop an Intranet for communication between the company and its franchisees, with franchisees expected to adhere to specific standards and protocols. The Computer System that Card My Yard specifies from time to time for use in the operation of the Card My Yard business is also part of the System.