How soon after the face-to-face meeting must mediation begin between Card My Yard and the franchisee?

se Agreement, the Parties still agree any dispute between the Parties to this Franchise Agreement will be enforced according to the terms found herein, including the obligation to perform under this Article.

• ii. Before arbitration, each Party agrees to adhere to the following procedure:
  • 1. First, in the event of a disagreement between us, we agree to meet face-to-face within 30 days after one Party gives written notice to the other;
  • 1. Second, if the issues between us cannot be so resolved, then the disagreement must be submitted to nonbinding mediation before the Judicial Arbitration and Mediation Service (JAMS) or its successor (or an organization designated by JAMS or its successor). If JAMS is unable or unwilling to conduct such proceedings, and the Parties to the dispute cannot agree on an appropriate organization or person to conduct such proceedings, mediation will be heard by the American Arbitration Association. (AAA).
• A. You and we will agree upon a single mediator. If we cannot agree upon the mediator, then the senior-most officer, director, or manager of the association under which the mediation is to take place will choose a neutral and disinterested mediator, and such choice will be final and binding.
• B. Mediation must begin 30 days after the face-to-face meeting.

Source: Item 23 — RECEIPTS (FDD pages 84–259)