What is the relationship between the Protected Area and local advertising requirements for a Card My Yard franchise?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
ainst your Grand Opening marketing requirements.
Local Advertising
Throughout the term of your Franchise Agreement, you must complete at least 24 promotional yard greeting services each year in your local market. In addition, you must spend the following amounts annually on local advertising: (a) $300 in the first 12 months of your agreement, (b) $500 in months 13 through 24, and (c) $800 in each 12-month period thereafter. These amounts must be spent on advertising and promotion of the Card My Yard business in the Protected Area (See Item 12 for a description of the Protected Area). In addition to local spending requirements, you must post at least 5 promotional messages on both Facebook and Instagram each week.
If requested, you must submit to us any reports (including substantiating receipts) detailing your local advertising expenditures that we may require. We may reallocate the proportion of those monies directed to local advertising (individually or through a Cooperative) and to the Marketing Fund. (Franchise Agreement, Section IX.) Provided that all discounted or donated yard greeting services are properly recorded and reported using the Card My Yard e-commerce system, we will permit you to offer a reasonable number of discounted or donated yard greeting services from time to time and credit the discounted amounts applicable to those services against your local marketing requirements.
All advertising and promotions you place in any medium must be conducted professionally, must conform to our standards and re
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 34–43)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, franchisees are required to spend specific amounts annually on local advertising and promotion of their Card My Yard business within their Protected Area. The FDD specifies that in the first 12 months of the agreement, franchisees must spend $300, followed by $500 in months 13 through 24, and then $800 in each subsequent 12-month period.
In addition to these local spending requirements, Card My Yard franchisees must also post at least 5 promotional messages on both Facebook and Instagram each week. The FDD states that the franchisee must complete at least 24 promotional yard greeting services each year in their local market. These advertising efforts are specifically directed towards promoting the Card My Yard business within the franchisee's Protected Area, as defined in Item 12 of the FDD.
Card My Yard also requires that all advertising and promotions must be conducted professionally and conform to their standards, necessitating franchisor approval before use. This ensures brand consistency and prevents any misleading or negative representations of the Card My Yard brand. The franchisor retains the right to request reports detailing local advertising expenditures, and they may reallocate these funds to local advertising or the Marketing Fund. This setup ensures that local advertising efforts are aligned with the overall marketing strategy and brand image of Card My Yard.