What is the registration date for the 'CARD MY YARD' mark?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Serial | Application | Registration | Registration Date | Register |
|---|---|---|---|---|---|
| Number | Date | Number | |||
| CARD MY YARD | 86702166 | July 23, 2015 | 5148876 | February 28, 2017 | Principal |
| SKIP THE CARD, | 87444692 | May 10, 2017 | 5350245 | December 5, 2017 | Principal |
| STAKE THE YARD |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, the registration date for the 'CARD MY YARD' mark is February 28, 2017. The trademark was registered under registration number 5148876 and is listed on the Principal Register. The initial application for the 'CARD MY YARD' mark was filed on July 23, 2015, with the United States Patent and Trademark Office (USPTO).
It is important for prospective franchisees to understand the timeline of trademark registration, as it establishes the legal foundation for the brand's identity and protection. The registration on the Principal Register signifies that Card My Yard has exclusive rights to use the mark in connection with its services. This protection helps prevent other businesses from using similar names or logos that could confuse customers and dilute the brand's value.
Card My Yard also has the right to take action against infringers, as demonstrated by their past legal actions to protect their trademarks. This proactive approach to trademark enforcement can provide franchisees with confidence that the franchisor is committed to safeguarding the brand's integrity. Franchisees are required to notify Card My Yard of any potential infringements or challenges to the use of the marks, and Card My Yard has the sole discretion to take appropriate action.
Overall, the trademark information provided in the FDD indicates that Card My Yard has taken steps to protect its brand identity and ensure that franchisees can operate under a legally protected mark. This is a crucial aspect of any franchise system, as it helps to maintain brand consistency and prevent unauthorized use of the brand's intellectual property.