What register is the 'CARD MY YARD' mark on?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Serial | Application | Registration | Registration Date | Register |
|---|---|---|---|---|---|
| Number | Date | Number | |||
| CARD MY YARD | 86702166 | July 23, 2015 | 5148876 | February 28, 2017 | Principal |
| SKIP THE CARD, | 87444692 | May 10, 2017 | 5350245 | December 5, 2017 | Principal |
| STAKE THE YARD |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, the 'CARD MY YARD' mark is registered on the Principal Register. The trademark was filed on July 23, 2015, with the serial number 86702166 and was officially registered on February 28, 2017, under registration number 5148876.
The Principal Register is generally for trademarks that are distinctive and used to identify the source of goods or services. This registration provides Card My Yard with stronger legal protection for its brand name, making it easier to defend against infringement. Having the trademark on the Principal Register means that Card My Yard has the legal presumption of ownership and the exclusive right to use the mark nationwide for the services it covers.
For a prospective franchisee, this registration on the Principal Register is a positive sign. It indicates that Card My Yard has taken steps to protect its brand identity, which is crucial for maintaining consistency and recognition across all franchise locations. Franchisees benefit from the franchisor's efforts to safeguard the brand, as it helps to prevent confusion in the market and ensures that customers can easily identify and trust the Card My Yard service. This protection extends to preventing other businesses from using similar names or logos that could dilute the Card My Yard brand.
Additionally, Card My Yard has demonstrated a proactive approach to protecting its trademarks by taking legal action against competitors who have attempted to use confusingly similar names. This commitment to protecting the brand reassures franchisees that the franchisor is dedicated to maintaining the value and integrity of the Card My Yard name.