What was the net goodwill amount for Card My Yard in 2024?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
(a) Directly or indirectly divert, or attemptto divert, any business or customer of Card My Yard businesses to any competitor, or do or perform any other act injurious or prejudicial to the goodwill associated with the Marks and the System.
(b) Except with respect to Card My Yard businesses operated under valid agreements with us, own, maintain, operate, engage in, or have any financial or beneficial interest in, advise, assist or make loans to, any business that is the same as or similar to a Card My Yard business (including any business that offers yard greeting services or other celebratory display items or services of any kind, including but not limited to, balloon displays, lighted displays, etc.) which is, or is intended to be, located (i) at the Franchise Location, (ii) within the Protected Area, (iii) within a twenty-five (25)-mile radius of the Franchise Location, or (iv) within a twenty-five (25) mile radius of the location of any Card My Yard business then in existence or under construction.
Source: Item 23 — RECEIPTS (FDD pages 84–259)
What This Means (2025 FDD)
I am unable to provide the net goodwill amount for Card My Yard in 2024, as this information is not present within the provided excerpts from the 2025 Franchise Disclosure Document. The excerpts do discuss goodwill in the context of protecting the brand's reputation and image through advertising and compliance with standards. Specifically, franchisees must avoid actions that could harm the goodwill associated with the Card My Yard brand.
Additionally, the FDD excerpts mention that franchisees are required to engage in local advertising to promote the goodwill of their Card My Yard businesses. Franchisees must complete a minimum number of promotional yard greeting services and spend specific amounts on local advertising, with the amounts increasing over time. For example, during the first 12 months, a franchisee must spend $300 on local advertising, increasing to $500 in months 13-24, and then $800 annually thereafter. These advertising efforts are directly tied to maintaining and enhancing the goodwill of the Card My Yard brand within the franchisee's protected area.
To determine the specific net goodwill amount for Card My Yard in 2024, a prospective franchisee should directly request this financial information from the franchisor. Understanding the valuation of goodwill can provide insights into the brand's strength and market position.