How many promotional messages must a Card My Yard franchisee post on Facebook each week?

According to Card My Yard's 2025 Franchise Disclosure Document, franchisees are required to post a minimum number of promotional messages on social media platforms as part of their local advertising efforts. Specifically, each Card My Yard franchisee must post at least 5 promotional messages on Facebook each week. The FDD also states that franchisees must post at least 5 promotional messages on Instagram each week.

This requirement ensures that franchisees actively engage in promoting their Card My Yard business within their local market. By maintaining a consistent presence on social media, franchisees can increase brand awareness and attract potential customers. These posts are in addition to other local advertising requirements, such as an annual spend of $300 in the first 12 months, $500 in months 13-24, and $800 annually thereafter.

Card My Yard retains some control over the content posted by franchisees. All advertising and promotions must be conducted professionally, adhere to Card My Yard's standards, and receive approval before use. Card My Yard also has the right to request the removal of any posts that they deem misleading or negative to the brand. This oversight helps maintain brand consistency and protect Card My Yard's reputation.

Prospective franchisees should consider the time and effort required to create and post these promotional messages each week. While the specific content is subject to Card My Yard's approval, franchisees are responsible for generating the posts and managing their social media presence. This ongoing marketing activity is a key component of fulfilling the franchise agreement and building a successful Card My Yard business.