Where must the local advertising spending for a Card My Yard franchise be directed?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
ainst your Grand Opening marketing requirements.
Local Advertising
Throughout the term of your Franchise Agreement, you must complete at least 24 promotional yard greeting services each year in your local market. In addition, you must spend the following amounts annually on local advertising: (a) $300 in the first 12 months of your agreement, (b) $500 in months 13 through 24, and (c) $800 in each 12-month period thereafter. These amounts must be spent on advertising and promotion of the Card My Yard business in the Protected Area (See Item 12 for a description of the Protected Area). In addition to local spending requirements, you must post at least 5 promotional messages on both Facebook and Instagram each week.
If requested, you must submit to us any reports (including substantiating receipts) detailing your local advertising expenditures that we may require. We may reallocate the proportion of those monies directed to local advertising (individually or through a Cooperative) and to the Marketing Fund. (Franchise Agreement, Section IX.) Provided that all discounted or donated yard greeting services are properly recorded and reported using the Card My Yard e-commerce system, we will permit you to offer a reasonable number of discounted or donated yard greeting services from time to time and credit the discounted amounts applicable to those services against your local marketing requirements.
All advertising and promotions you place in any medium must be conducted professionally, must conform to our standards and requirements and must be approved by us before use, as described in Item 8.
You may not advertise, promote, post any information relating to the Card My Yard business that is misleading or reflects negatively on the Card My Yard brand in any way. You are authorized to advertise, promote, and post approved information relating to the Card My Yard business on the Internet through posts on social media sites such as Facebook, Instagram, Tik-Tok, Twitter, LinkedIn, Pinterest, etc., but we may, at our option, require you to immediately remove and delete any posts or other materials that we deem, in our sole discretion, to be misleading or reflecting negatively on the Card My Yard brand, and we may include informatio
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 34–43)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, franchisees must direct their local advertising spending towards the advertising and promotion of their Card My Yard business within their Protected Area. The amount that franchisees are required to spend annually on local advertising varies: $300 in the first 12 months of the agreement, $500 in months 13 through 24, and $800 in each 12-month period thereafter. In addition to these spending requirements, franchisees must also post at least 5 promotional messages on both Facebook and Instagram each week.
Card My Yard may reallocate the proportion of monies directed to local advertising individually or through a Cooperative and to the Marketing Fund. The FDD states that franchisees must submit reports detailing their local advertising expenditures if requested. The franchisor also permits franchisees to offer a reasonable number of discounted or donated yard greeting services, provided they are properly recorded and reported using the Card My Yard e-commerce system, and credit the discounted amounts applicable to those services against their local marketing requirements.
All advertising and promotions must be conducted professionally, conform to Card My Yard's standards, and be approved by them before use. Franchisees cannot post any misleading information or anything that reflects negatively on the Card My Yard brand. While franchisees are authorized to advertise and promote the business on social media sites, Card My Yard reserves the right to require the removal of any posts or materials they deem misleading or negative. Card My Yard may also include information about the franchisee's business on their website at their discretion.