What happens to interest earned on monies contributed to the Card My Yard advertising fund?

According to Card My Yard's 2025 Franchise Disclosure Document, all interest earned on monies contributed to the advertising fund will be used to pay advertising costs before other assets of the fund are used. This means that any interest accrued from the advertising fund will be directly reinvested into advertising initiatives.

For a prospective Card My Yard franchisee, this is a beneficial arrangement. It ensures that the advertising fund is used efficiently, maximizing the impact of contributions by using interest income to offset advertising expenses. This can potentially lead to more extensive or higher-quality advertising campaigns than would otherwise be possible.

This policy is fairly standard in the franchise industry, as advertising funds are typically managed to benefit franchisees by enhancing brand recognition and driving business. The franchisor's commitment to using interest earned to cover advertising costs aligns with the goal of maximizing the value of the fund for the benefit of all Card My Yard franchisees.