To whom can a Card My Yard franchisee disclose confidential information?

According to Card My Yard's 2025 Franchise Disclosure Document, franchisees can disclose confidential information to their owners and employees. However, this disclosure is explicitly limited to the extent that it is reasonably necessary for the operation of the Card My Yard business, as outlined in the Franchise Agreement.

This means a Card My Yard franchisee must ensure that their owners and employees understand the confidential nature of the information and only use it for business-related activities. The franchisee is responsible for implementing procedures to prevent unauthorized use or disclosure of this information, ensuring that it remains protected.

The FDD emphasizes that unauthorized disclosure of confidential information by the franchisee or their owners can lead to termination of the Franchise Agreement. This underscores the importance of maintaining strict confidentiality and highlights the potential risks associated with failing to do so.

In the franchise industry, it is common for franchisors to protect their confidential information and trade secrets. The restrictions outlined in the Card My Yard FDD are typical measures to safeguard the brand's competitive advantage and ensure consistent operations across all franchise locations.