Following termination or expiration of the Card My Yard agreement, what must a franchisee do regarding assumed or fictitious names containing the Card My Yard mark?

According to Card My Yard's 2025 Franchise Disclosure Document, after the termination or expiration of the Franchise Agreement, franchisees must take specific actions regarding any assumed or fictitious names. Specifically, the franchisee must take the necessary steps to cancel any assumed name, fictitious name, or equivalent registration that includes the "Card My Yard" mark or any other mark associated with the franchise.

Furthermore, the franchisee is required to provide Card My Yard with satisfactory evidence of their compliance with this cancellation requirement. This evidence must be furnished to Card My Yard within five days after the termination or expiration of the Franchise Agreement. This ensures that the franchisee promptly ceases using the Card My Yard brand name in any business operations or registrations following the end of the agreement.

This requirement is in place to protect Card My Yard's brand and prevent confusion in the marketplace. By ensuring that franchisees promptly cancel any assumed names or fictitious names containing the Card My Yard mark, the company can maintain control over its brand identity and prevent unauthorized use of its trademarks. This is a standard practice in franchising to safeguard the franchisor's intellectual property and goodwill.