How far in advance must a Card My Yard franchisee submit advertising materials for approval?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree that any advertising, promotion and marketing you conduct will be completely clear and factual and not misleading and will conform to the highest standards of ethical marketing and the promotion policies that we prescribe periodically. Samples of all advertising, promotional and marketing materials that we have not prepared or previously approved must be submitted to us for approval at least 15 days before you use them or deliver them to a third party for use in any advertisement. If you do not receive written approval within 10 days after our receipt of such materials, we will be deemed to have disapproved such materials. You may not use any advertising or promotional materials that we have disapproved. Our approval of any advertising material may be withdrawn in our sole discretion at any time. If we notify you that certain advertising materials are no longer approved then you will be required to cease using such materials as soon as possible after receiving such notice.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 27–32)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, a franchisee must submit any advertising, promotion, and marketing materials that Card My Yard has not prepared or previously approved at least 15 days before use. This allows Card My Yard to review the materials for compliance with their standards.
If the franchisee does not receive written approval or disapproval within 10 days after Card My Yard receives the materials, the advertising is automatically considered disapproved. This means the franchisee cannot use the materials. Card My Yard also retains the right to withdraw approval of any advertising material at any time, and the franchisee must stop using the material as soon as possible after receiving notice of disapproval.
This requirement ensures that all advertising and promotional efforts by Card My Yard franchisees align with the brand's standards and ethical marketing practices. It also protects the brand from potentially misleading or inaccurate advertising. Franchisees need to plan their marketing campaigns well in advance to accommodate this approval process and avoid potential delays or the need to revise their materials.