What is the exclusive purpose of a Card My Yard advertising cooperative?

According to Card My Yard's 2025 Franchise Disclosure Document, advertising cooperatives are established for the sole purpose of administering advertising programs and developing promotional materials for local advertising. These cooperatives operate as a conduit for collecting and spending advertising contributions.

If Card My Yard designates a geographic area with two or more locations as a cooperative region, franchisees within that region are required to contribute a monthly amount as outlined in the cooperative's governing documents. Franchisees must also promptly execute the cooperative's documents upon request and actively participate as a member.

It's important to note that contributions to the cooperative do not count toward fulfilling the franchisee's local advertising requirements. Card My Yard retains the right to terminate any cooperative at its discretion with written notice. This structure ensures that advertising funds are pooled and managed collectively to benefit Card My Yard businesses within the cooperative's designated area.