Does Card My Yard have the discretion to develop promotional programs to promote all Card My Yard businesses?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
place or implement advertising created by the Fund in your local or regional market will be credited towards your local advertising obligations under Section IX.A. above.
- D. Promotional Programs. We may, from time to time in our sole discretion, develop and administer advertising and sales promotion programs designed to promote all Card My Yard businesses, including corporate coupons, discount programs, and similar national marketing initiatives which you are required to participate in. We will be responsible for the design and administration ofsuch programs,including, withoutlimitation,the type, quantity, timing, placement and choice of media, market areas and advertising agencies.
Source: Item 23 — RECEIPTS (FDD pages 84–259)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, Card My Yard has the authority to create and manage advertising and sales promotion programs to promote all Card My Yard businesses. These programs may include corporate coupons, discount programs, and similar national marketing initiatives. Franchisees are required to participate in these programs.
Card My Yard is responsible for the design and administration of these programs, including the type, quantity, timing, placement, choice of media, market areas, and advertising agencies used. Franchisees do not have the option to opt out or refuse participation in these programs, and the standards and specifications established by Card My Yard are binding.
This means that as a Card My Yard franchisee, you must participate in any national marketing or promotional programs that Card My Yard implements. You will not have control over the specifics of these programs, but you will benefit from the collective advertising and marketing efforts designed to promote the Card My Yard brand as a whole. This mandatory participation ensures brand consistency and leverages the franchisor's expertise in marketing.