Who has control over the Card My Yard website's timing, design, contents, and continuation?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
- (3) We have established an Internet website that provides information about the System and the products and services offered by Card My Yard businesses. We will have sole discretion and control over the website, including timing, design, contents and continuation. We may include at the website interior pages containing information about our franchisees' Card My Yard businesses, and we may require you to prepare all or a portion of the page for your Card My Yard business, with all such information subject to our approval prior to posting. We may use Marketing Fund monies to maintain the website.
Source: Item 23 — RECEIPTS (FDD pages 84–259)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, Card My Yard retains sole discretion and control over the brand's website. This includes decisions about the timing, design, content, and continuation of the website. Card My Yard may create interior pages with information about franchisees' businesses, but franchisees may be required to prepare all or part of their business's page, subject to Card My Yard's approval before posting. The franchisor may also use the marketing fund to maintain the website.
This level of control is typical in franchising, as it allows Card My Yard to maintain brand consistency and quality control across all online representations of the brand. While franchisees may contribute content, Card My Yard has the final say on what appears on the official website. This ensures that the website aligns with the overall marketing strategy and brand image of Card My Yard.
For a prospective franchisee, this means they will not have independent control over the main Card My Yard website. However, they may have the opportunity to contribute content about their local franchise, subject to approval. Franchisees should ensure they understand the guidelines and approval processes for website content to effectively promote their business within the established brand framework. Additionally, franchisees are responsible for securing and maintaining any required business licenses at their own cost.