conditional

Will Card My Yard consult with franchisees before selecting a public figure for promotion?

Card_My_Yard Franchise · 2025 FDD

Answer from 2025 FDD Document

ent and we may terminate such agreement at our option.

Advertising

You must participate in a grand opening promotion and all advertising and sales promotion programs that we may authorize or develop for Card My Yard businesses including corporate coupons, discount programs, and similar national marketing initiatives which you are required to participate in. You must spend at least $250 on grand opening marketing during the period beginning 10 days before the opening of your Card My Yard business and ending 60 days aftersuch opening date (the "Grand Opening Period

Source: Item 18 — PUBLIC FIGURES (FDD page 55)

What This Means (2025 FDD)

Based on the 2025 Card My Yard Franchise Disclosure Document, it is not specified whether Card My Yard will consult with franchisees before selecting a public figure for promotion. However, the FDD does state that franchisees must participate in advertising and sales promotion programs that Card My Yard may authorize or develop, including corporate coupons, discount programs and similar national marketing initiatives.

Item 11 outlines that Card My Yard will administer the marketing fund, if established, and provide any advertising and promotional materials they develop for local advertising. Additionally, franchisees are required to adhere to the franchisor's advertising and promotion policies and obtain approval for any advertising materials they create themselves.

While the FDD does not explicitly mention consultation on public figure selection, it does emphasize the franchisee's role in grand opening promotions, requiring a minimum spend of $250 on marketing during the grand opening period and completion of at least 10 promotional yard greeting services. A prospective franchisee should inquire with Card My Yard about the process and input franchisees have in national advertising campaigns and the selection of public figures for promotional activities.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.