What is the application date for the Card My Yard trademark?
Card_My_Yard Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Serial | Application | Registration | Registration Date | Register |
|---|---|---|---|---|---|
| Number | Date | Number | |||
| CARD MY YARD | 86702166 | July 23, 2015 | 5148876 | February 28, 2017 | Principal |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Card My Yard's 2025 Franchise Disclosure Document, the application date for the "CARD MY YARD" trademark is July 23, 2015. The trademark's serial number is 86702166, and it was registered on February 28, 2017, under registration number 5148876 on the Principal Register. This indicates that Card My Yard took steps to legally protect its brand name by applying for and securing federal trademark registration.
For a prospective Card My Yard franchisee, this information confirms that the franchisor has taken legal measures to protect its brand identity. The registration on the Principal Register provides stronger legal protection compared to the Supplemental Register. This protection can help prevent other businesses from using similar names or logos that could confuse customers and dilute the Card My Yard brand. Franchisees benefit from a recognized and legally defended brand, which can aid in attracting customers and building trust in their local market.
The FDD also mentions that Card My Yard, LLC, the predecessor, applied for registration of the marks and as of October 1, 2020, CMY Holdco, LLC owns the marks. CMY Holdco, LLC intends to renew the registrations and file all appropriate affidavits. This indicates that Card My Yard is actively managing and maintaining its trademarks, which is crucial for preserving the brand's value and preventing infringement. Franchisees should be aware of their obligations to protect the brand, as outlined in Item 13, including notifying the franchisor of any potential infringements and adhering to the franchisor's guidelines for using the trademarks.
Card My Yard also has the right to substitute different trade names, service marks, trademarks and indicia of origin for the Marks if the Marks can no longer be used, or if they determine, in their sole discretion, that the substitution will be beneficial to the System. If they do, they may require franchisees to discontinue or modify their use of any Mark or use one or more additional or substitute Marks at the franchisee's expense.